How to Write & Produce Radio Commercials That SELL!!!

A 3-hour seminar from Dan O'Day on 3 cassette tapes for $49 plus shipping.

You may have invested a lot of money and energy into sales training, but how much has been invested into delivering a quality product to your advertisers? You market your commercials as selling tools for the advertiser. If your commercials don't sell for the clients, how likely is it that they'll reorder? This seminar doesn't teach creative writing or clever writing; it teaches you how to write commercials that sell your client's message. Commercials that generate response for your advertiser and more sales for you! This course includes:

*Newspaper vs. TV vs. Radio *The Seven Deadly Sins of Radio Advertising *The single most common copywriting crime *Giving people an excuse to buy *Identifying the emotional angle. *Questions to ask before you write *Active vs. Passive targets *Avoiding commercial babble and cookie-cutter copy *Story Telling *Using a client's voice *Anticipating objections *Going beyond clever...and much, much more! If your job includes writing and/or producing radio commercials, you NEED this incredible seminar from Billboard award winner (and overall radio guru) Dan O'Day.

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