Hypnotic Advertising Testimonials:
"I just got back from riding to Milwaukee for Harley Davidson's 100th
Anniversary. What made the 2,431 miles from San Francisco one of the most
meaningful rides of my life is that I played your Hypnotic Advertising
CDs.
As the miles went by I found myself driving faster
and faster. The more I learned, the faster I went. As I changed to the second CD
of the set, a friend who I was riding next to motioned for me to slow down. I
was doing 89 miles per hour and was so focused on the information I had no idea
that I had broken the speed limit laws in three states.
Now that I am back at my radio station, I can't
wait to get into production and put what I have learned to work. Thanks for
kick-starting my brain!"
— Brent Farris, KZST/KJZY
"I started listening to Hypnotic Advertising yesterday and was
amazed! This is a great tool for creating better associations thru
storytelling!"
— Mark Seignious, WVOE
"Your Hypnotic Advertising was one of the best things I have ever
heard on NLP and advertising. Outstanding!"
— Harlan D. Kilstein Ed.D. Positive Changes Hypnosis
"I just received my copy of Hypnotic Advertising.
I've only listened to half of it so far...and it's great! I like how you have
taken the principles of Pacing and Leading (among others) and made them real by
including real commercial examples!"
— Jim Speakman
"Dan O'Day has a great grasp on some brilliant
concepts. I learned some brand new techniques
and different ways of looking at how the mind works and what makes people
react."
— (Live seminar attendee)
"What stays with me the most is the idea of matching the experience
associated with the product with the type of pitch, background, etc. Also,
Pacing & Leading is something I've heard 1,000 times but never realized the
design and secret behind the method."
— (Live seminar attendee)
"Dan explained 'why this stuff works.' The concept of using associations
rather than 'just the facts' is something I hadn't consciously considered."
— (Live seminar attendee)
"'Pacing & Leading' was my favorite gem of knowledge...and something
that will help my writing tremendously! "
— (Live seminar attendee)
"'Pacing & Leading' is an amazing technique
which, although I've heard it many times, I never quite understood why it was
being done."
— (Live seminar attendee)
"Great insight into how the human mind
operates, demonstrated in a way that was interesting, fun, and clear."
— (Live seminar attendee)
"Very good job of extending these psychological theories to the art of
radio. Now I understand how to apply these things
to my craft."
— (Live seminar attendee)
"I liked dissecting the spots for their use of Pacing & Leading. I
know those spots work, and now I know why."
— (Live seminar attendee)
"Very valuable points to ponder and a great
opening up of new ways to look at how people
think and how to pull them in & make them listen."
— (Live seminar attendee)
"Great stuff. The terms are powerful tools
in packaging some pretty complex ideas."
— (Live seminar attendee)
"Fascinating! Just knowing how the mind
works and how a listener's mind can assist you in selling was worth the price of
admission."
— (Live seminar attendee)
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