The full noncommercial database contains about 4,250 U.S. non-commercial radio stations, and about 2,140 when duplicates are purged. Because of simulcast stations, there are about 3,700 records in the file. Please note that this documentation is used for smaller selections from the list. If you have any difficulties installing it, call us at 800-759-4561 or 763-522-6256 for tech support. 

We strongly suggest you make a back-up copy on CD before trying to import the file. If you're using Excel, you may skip the rest of this paragraph. PLEASE REVIEW THE INSTRUCTIONS FOR YOUR database IF YOU NEED TO IMPORT THIS FILE. For most applications you'll begin by downloading our file to your hard drive. Be sure to note which folder (or directory) you download our file to. Then open your database program. If you have a menu, it probably has a choice marked something like: "CREATE A NEW FILE" or "OPEN A NEW FILE," or "RETRIEVE A FILE." If so, select this option. At some point, there may be an option asking for the SOURCE of the new file, or allowing you to IMPORT data. You may need to enter the number and type of fields in each record (43.) We've made a notation in brackets [ ] to show you how many characters to allow per field. Depending on your database, you may need to structure ZIP field as a character field so the database doesn't delete any zeros at the beginning of an entry.

FIELDS

Name         Type   Length  Decimals  Description  

COMPANY      Character  23       0 Station' call letters
ADDRESS      Character  40       0 Street address or PO Box
CITY         Character  21       0
STATE        Character  2        0
ZIP          Character  10       0 Includes PLUS 4 code
FORMAT       Character  50       0 Station's format i.e. Country, News/Talk, etc. Full list is below.
NOTES        Character  80       0 Includes info on duplicates. Further details below
SIZE         Numeric    6        1 Arbitron MSA markets used for the first 280-300, depending on how many are surveyed. Further details below
MARKET       Character  42       0 The actual name of the market, i.e. Chicago IL
POWER        Numeric    8        0 Power output
FREQ         Character  17       0 Frequency
PHONE        Character  25       0 New area codes now corrected bi-monthly
FAX          Character  13       0 N= non-dedicated fax line
SATELLITE    Character  17       0 Full-time satellite or automated. DG = Dial Global
NUMBER       Numeric    5        0 Never-changing serial number used as a key field
DPBC         Character  2        0 Delivery Point for bar-coding
EMAIL        Character  50       0 A general e-mail address
GM           Character  25       0 General Manager's name
EMAILGM      Character  50       0 The E-mail address of the General Manager
PD           Character  25       0 Program Director's name
EMAILPD      Character  50       0 The E-mail address of the Program Director
SM           Character  25       0 Sales Manager's name
EMAILSM      Character  50       0 The E-mail address of the Sales Manager
CE           Character  25       0 Chief Engineer's name
EMAILCE      Character  50       0 The E-mail address of the Chief Engineer*
ND           Character  25       0 News Director's name
EMAILND      Character  50       0 The E-mail address of the News Director
MD           Character  25       0 The name of the Music Director
EMAILMD      Character  50       0 The E-mail address of the Music Director
OWNER        Character  42       0 The company that owns or controls the station. Includes pending owners.
WEBSITE      Character  50       0
COUNTY       Character  42       0 The county the station's address is in
LONGITUDE    Numeric    7        2 Degrees/Minutes for the mailing address
LATITUDE     Numeric    6        2 Degrees/Minutes for the mailing address
DISTRICT     Character  2        0 Congressional District
TIME         Numeric    2        0 Time Zone in hours behind Greenwich time
*OPS         Character  25       0 Operations Director's name
*EMAILOPS    Character  50       0 The Email address of the Operations Director
*PRD         Character  25       0 Production Director's name
*EMAILPRD    Character  50       0 The Email address of the Production Director
*PRM         Character  25       0 The name of the Promotion Director
*EMAILPRM    Character  50       0 The Email address of the Promotion Director
*HD          Character   1       0 An "X" in this field means the station is broadcasting in HD.

* Fields marked with an asterisk are still in development. There are very few entries in the red fields.

Any new information will be included in future updates.

We do the best job we can on the budget we have, but we cannot warrant the accuracy of these names. We still suggest you title-address all of your mass mailings. We have sold to over 7,500 radio stations using title-addressing, so we know it works. Because the postal service allows individuals to file personal change-of-address forms, THE USE OF PERSONNEL NAMES IN A MASS MAILING WILL VOID OUR GUARANTEE OF 99% DELIVERABILITY.

Here's additional information on the data:

FORMAT CODES

AC - Adult contemporary stations
AC (DANCE) - Rhythmic Adult Contemporary
AC (HOT) - Adult contemporary with up tempo music
AC (NR) - Modern AC
AC (SOFT) - Adult contemporary stations with "Lite" formats
AC/B/U - Urban Adult Contemporary and R&B
AMERICANA - A mix of folk, bluegrass and some classic country.
AOR - Album-oriented rock and Active Rock
AOR (AA) - Adult Album Alternative...aka Triple A
AOR (AP) (Album Progressive) Alternative Rock
AOR (CR) - Classic rock
AOR (CMR) - Classic Modern rock
AOR (NR) - New rock or Modern rock
AOR (REL) - Christian Rock
B/EZ - Beautiful music/Easy listening
BLUEGRASS
BLUES
B/U - Black/Urban Hip Hop and Rap
CHR - Contemporary Hit Radio, formerly known as Top 40
CHR (DANCE) - Rhythmic Contemporary Hit Radio
CHR (GOLD) - Classic Hits
CHR (REL) - Christian Top 40
CLAS - Classical
CTRY - Country
CTRY (CLSC) - Classic Country
CTRY (HOT) - New (Top 40) Country
CTRY (REL) - Christian Country
ETH - Ethnic, other than Spanish
GOLD - Oldies
GOSPEL - Gospel Music
JAZZ
MISC - Variety and Block formatting. Usually three or more formats every day.
MOR - Middle of the road. AKA full service
NOST - Adult Standards/Big Band/Nostalgia
N/T - News/Talk
N/T (SPORTS) - All Sports Programming
N/T/SPORTS - News/Talk and some Sports
PRE-TEEN - Programming for children, and hopefully some of their parents.
R&B - Rhythm and Blues
REL - Christian Preaching, Teaching and Inspirational Programming
REL (CC) - Contemporary Christian Music
SPAN - Spanish   Subcategories: NORTENO, RANCHERA, REGIONAL, ROMANTICA, TEJANO, TROPICAL

Commentary: Format definition is not an exact science. Also, be aware that many program director's perceptions of their own format is open to debate. When searching for formats, your filter should be based on CONTAINS instead of EQUALS. If you searched for all records where format equals "N/T" you would miss all the combinations of News/Talk.  When a station has multiple formats, they will be listed in alphabetical order.

For the first 280-300 markets, Arbitron rankings are used. If a radio station located in one city shows up in the rating book of a larger city, its market size is listed with the larger city. If a market size ends with ".1", this means the market size is tied with another market. Many market sizes are listed as "555."  This means the market isn't rated.  Arbitron market sizes DO CHANGE. If you've saved a search or filter using specific size numbers, be sure to confirm that you're getting the same markets when you re-use the filter. For a complete listing of these markets, please go to: http://www.arbitron.com/radio_stations/home.htm and click on the link on the right-hand side for "Blue Book" or "Red Book."

All noncommercial stations have a semi-colon (;) in the notes category. This allows you to merge the files and still have the capability of selecting non-commercial stations. If several stations are at the same address with the General Manager, but are not simulcast, we create a separate record for each station and we mark the second station as a "DUPE" and the third station as "DUPE3," etc. This is entered in the notes category. In some cases, there are a large number of dupes at lone address. For example, in the zip code 38803 there are 93 dupes owned by American Family. You do not want to mail them 93 envelopes!  In some cases, there are a large number of dupes at lone address. For example, in the zip code 38803 there are 90 dupes owned by American Family. You do not want to mail them 90 envelopes! In zip code 95765 there are over 200 stations owned by Educational Media Foundation. 
We also keep various notes here, including previous call letters and syndication notes. Most of the codes and info (other than "DUPE") will be of no use to you, but if you are curious about a specific note, please let us know. We also keep a station's previous call letters here. The pound sign ( # ) in this field means the station is owned by a College or University. 

FAX AND EMAIL ADDRESSES

Please note that you should remove all duplicate FAX and E-mail addresses prior to using this file for those purposes. There are hundreds of stations that share the same FAX line or e-mail address with their sister stations. In some cases one FAX number or e-mail address is shared by 10 or 12 stations and you do not want to send them 12 copies of the same FAX or e-mail message.  If you are unsure how to remove them with your software, call us within 30 days of your purchase and we will create customized files for an extra $50. Unsolicited FAX advertising may be contrary to FCC law. Press releases are currently legal. Be sure to use blind carboning (BCC) when you send e-mail.  If you're not sure what this means, call us! 

We are not lawyers, but our understanding of the CAN-SPAM act is that all unsolicited e-mail ads must comply with the following:
1: You must provide a valid return e-mail address.
2. The subject line of your e-mail must make it clear that the e-mail is an ad.
3. Your mailing address must appear in the email. PO Boxes are acceptable.
4. You must provide an easy way for the person to be removed from your e-mail list.  We believe the following statement would suffice:

To 0pt out, simply reply to this e-mail to let us know.

HD RADIO
Many stations are now broadcasting high-definition digital content. If a station is broadcasting in HD, there will be an "X" in the new HD field. If they are merely simulcasting their existing analog signal, there will still be an "X" in the HD field to indicate this but their call letters will appear without the HD designation. If they have a secondary channel with different programming, that station is listed separately and noted as KQRS FM HD-2 (for example) or in the case of a third channel, KTLK FM HD-3 (for example) and so on. 

UPDATES

Here at RADIO MALL headquarters, this database is a living, breathing thing. Like a small baby, it needs to be changed and fed quite often. We make hundreds of changes every month just in the ADDRESS, CALL LETTER and FORMAT categories. The accuracy of this data deteriorates rapidly over time. If you mail to this list the week you get it, you should get less than 1% returns. If you mail to this same list (without updating it) 12 months from now, you'll probably be looking at 8% returns. The format accuracy will be even less and many of the call letters will be wrong. We've priced our updates so they will usually cost you less than the wasted postage, printing and address correction fees you will pay for using the wrong addresses. And you'll save hours of data entry time, too. We suggest you obtain an update before each large mailing (but never more than one a month.) If you plan on updating the info yourself, be sure every piece you mail contains an "CHANGE SERVICE REQUESTED" endorsement. The fine folks at the postal service's mailing requirement's department will be glad to explain the different needs for First Class and bulk mailings. For example, if you mail by bulk mail without this endorsement, and the address is wrong, they will throw your piece in the garbage. We mail to our entire noncommercial list at least twice a year and it keeps our list accurate. In summary, whether you purchase our updates, or do it yourself, it REALLY MUST BE DONE!

WE'RE CASS CERTIFIED!!! 

If you need the CASS certification sheet, send us your FAX number and we'll get it to you. If you plan on bar-coding your mail, you'll still need special software to do so. You or your mailing house will also have to sort the mail according to the latest postal regulations. The reward is that you can now mail to this list at reduced postage if you jump through these hoops. We reluctantly recommend MyMailList™ and Postage Saver available through www.amazon.com.  It doesn't do everything we'd like it to, but it's the least expensive solution out there (under $50), and makes the mail easy to sort. We're using a $1,800 a year program (Mailer's+4 800-800-MAIL) which also updates area codes 6 times a year.  

This list is (C) Copyright 2012, The Radio Mall. Your company and its legal subsidiaries may have unlimited in-house use of this list. It is not copy-protected and you may duplicate it for your company's own use. It is licensed to promote one single company, artist, author, VO person, etc. Please call us if you need a multiple-use license. You may not sell, rent, loan, or otherwise furnish it to other entities. It may NOT be used to mail, e-mail or FAX another company's materials or fliers. It may NOT be posted on a web, FTP site, or file-sharing folder. It may not be used to promote other companies in any way. In the event of personnel changes, the rights to use this list will be restricted to the individual or company that originally made payment for the list, unless a company provides proof that they reimbursed a former employee for the list. The data may not be reproduced for resale in any form or posted to a web site. There are hundreds of duplicate e-mail addresses in this file.  You agree to remove all duplicates before e-mailing and to use blind-carboning (BCC.) Please contact us if you don't know what this means. This data is "seeded" with the addresses of Radio Mall agents to ensure that the list is not being illegally reproduced. If you have any questions about these restrictions, please write us at: 2412 Unity Ave. N., Minneapolis, MN 55422-3450 USA or email info@radio-mall.com.

Help us keep up-to-date!

Please let our data center know about any changes or errors in the database. You can call them at 888-757-2688.

Commercial US Radio, US Television and Canadian radio lists are also available.

To order by phone, please call 800-759-4561 or 763-522-6256.

You can click here to email us: info@radio-mall.com

Radio Mall, 2412 Unity Ave. N, Minneapolis, MN 55422-3450 USA

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