THE RADIO MALL COMMERCIAL RADIO DATABASE DOCUMENTATION
Shortcuts: List of what's in the file (FIELDS.) Radio formats. Limitations of use. About market sizes.
The full commercial radio database contains over 12,100 U.S. radio stations. There are about 4100 unique General Managers and about 10760 records. This documentation is also used to provide information on several custom files that are extracted from this file. We guarantee this list can be run on your system. If you have any difficulties installing it, call us at 763-522-6256 or 800-759-4561.
There are 41 fields for each record. They are:
Name Type Length Decimals Description
COMPANY Character 23 0 Station' call letters ADDRESS Character 40 0 Street address or PO Box CITY Character 21 0 STATE Character 2 0 ZIP Character 10 0 Includes PLUS 4 code FORMAT Character 50 0 Station's format i.e. Country, News/Talk, etc. Full list is below. Multiple formats are listed alphabetically. NOTES Character 80 0 Includes info on duplicates. Further details below SIZE Numeric 6 1 Nielsen Audio MSA markets used for the first 260-290, depending on how many markets they survey. Further details below MARKET Character 42 0 The actual name of the market, i.e. Chicago IL POWER Numeric 8 0 Power output FREQ Character 17 0 Frequency PHONE Character 25 0 SATELLITE Character 17 0 Full-time satellite or automated. NUMBER Numeric 5 0 Never-changing serial number used as a key field DPBC Character 2 0 Delivery Point for bar-coding EMAIL Character 50 0 A general e-mail address GM Character 25 0 General Manager's name EMAILGM Character 50 0 The E-mail address of the General Manager PD Character 25 0 Program Director's name EMAILPD Character 50 0 The E-mail address of the Program Director SM Character 25 0 Sales Manager's name EMAILSM Character 50 0 The E-mail address of the Sales Manager CE Character 25 0 Chief Engineer's name EMAILCE Character 50 0 The E-mail address of the Chief Engineer* ND Character 25 0 News Director's name EMAILND Character 50 0 The E-mail address of the News Director MD Character 25 0 The name of the Music Director EMAILMD Character 50 0 The E-mail address of the Music Director OWNER Character 42 0 The company that owns or controls the station. Includes pending owners. WEBSITE Character 50 0 COUNTY Character 42 0 The county the station's address is in LONGITUDE Numeric 7 2 Degrees/Minutes for the mailing address LATITUDE Numeric 6 2 Degrees/Minutes for the mailing address DISTRICT Character 2 0 Congressional District TIME Numeric 2 0 Time Zone in hours behind Greenwich time OPS Character 25 0 Operations Director's name EMAILOPS Character 50 0 The Email address of the Operations Director PRD Character 25 0 Production Director's name EMAILPRD Character 50 0 The Email address of the Production Director PRM Character 25 0 The name of the Promotion Director EMAILPRM Character 50 0 The Email address of the Promotion Director * If the station is using a contract engineer and has no engineer onsite, the field will be blank.
WARNING ABOUT USE OF PERSONNEL NAMES!
We do the best job we can on the budget we have, but we cannot warrant the accuracy of these names or email addresses. We still suggest you title-address all of your postal mailings. We have sold to over 8,00 radio stations using title-addressing, so we know it works. Because the postal service allows individuals to file personal change-of-address forms, THE USE OF PERSONNEL NAMES IN A MAILING WILL VOID OUR GUARANTEE OF 99% DELIVERABILITY.
Adult contemporary stations
AC (DANCE) - Rhythmic Adult Contemporary
AC (HOT) - Adult contemporary with up tempo music
AC (NR) - Modern AC
AC (SOFT) - Adult contemporary stations with "Lite" formats
AC/B/U - Urban Adult Contemporary and R&B
AH Adult Hits (Jack-type format)
AMERICANA - A mix of folk, bluegrass and some classic country.
AOR - Album-oriented rock and Active Rock
AOR (AA) - Adult Album Alternative...aka Triple A
AOR (AP) (Album Progressive) Alternative Rock
AOR (CR) - Classic rock
AOR (CMR) - Classic Modern rock
AOR (NR) - New rock or Modern rock
AOR (REL) - Christian Rock
B/EZ Beautiful music/Easy listening
B/U Black/Urban Hip Hop and Rap
CHR Contemporary Hit Radio, formerly known as Top 40
CHR (DANCE) - Rhythmic Contemporary Hit Radio
CHR (GOLD) - Classic Hits
CHR (REL) - Christian Top 40
CTRY (CLSC) Classic Country
CTRY (HOT) New (Top 40) Country
CTRY (REL) Christian Country
ETH Ethnic, other than Spanish
GOSPEL Gospel Music
MISC Variety and Block formatting. Usually three or more formats every day.
MOR Middle of the road. AKA full service
NOST Adult Standards/Big Band/Nostalgia
N/T (SPORTS) All Sports Programming
N/T/SPORTS News/Talk and some Sports
PRE-TEEN Programming for children, and hopefully some of their parents.
R&B Rhythm and Blues
REL Christian Preaching, Teaching and Inspirational Programming
REL (CC) Contemporary Christian Music
SPAN Spanish Subcategories: NORTENO, RANCHERA, REGIONAL, ROMANTICA, TEJANO, TROPICAL
Commentary: Format definition is not an exact science. Also, be aware that many program director's perceptions of their own format is open to debate. When searching for formats, your filter should be based on CONTAINS instead of EQUALS. If you searched for all records where format equals "N/T" you would miss all the combinations of News/Talk. When a station has multiple formats, they will be listed in alphabetical order.
For the first 260-290 markets, Nielsen Audio rankings are used. If a radio station located in one city shows up in the rating book of a larger city, its market size is listed with the larger city. If a market size ends with ".1", this means the market size is tied with another market. Many market sizes are listed as "555." This means the market isn't rated. Nielsen Audio market sizes DO CHANGE. If you've saved a search or filter using specific size numbers, be sure to confirm that you're getting the same markets when you re-use the filter. A full list of markets can be found here: http://www.nielsen.com/content/dam/corporate/us/en/docs/nielsen-audio/market_populations_and_rankings_2015.pdf
THE NOTES CATEGORY
If an AM & FM station are at the same address with the same General Manager, but are not simulcast, we create a separate record for each station and we mark the second station as a "DUPE." If there are 3 or more stations at the same address, the third is marked DUPE3, the fourth is DUPE4 and so on. This is entered in the notes category. "D-PE" means it is a dupe, but with separate management. We also keep various notes here. Most of the codes and info (other than "DUPE") will be of no use to you, but if you are curious about a specific note, please let us know. We also keep a station's previous call letters here and often list some of their syndicated programming. If you're having trouble finding a certain set of call letters, you might want to direct your search to this category.
Please note that you should remove all duplicate Email addresses prior to using this file for those purposes. If you are unsure how to remove them with your software, call us within 30 days of your purchase and we will create customized files for an extra $50. Be sure to use blind carboning (BCC) on all email! If you're not sure what this means, please call us! We are not lawyers, but our understanding of the CAN-SPAM act is that all unsolicited email ads must comply with the following:
1: You must provide a valid return email address.
2. The subject line of your email must make it clear that the email is an ad.
3. Your mailing address must appear in the email. PO Boxes are acceptable.
4. You must provide an easy way for the person to be removed from your email list. We believe the following statement would suffice:
To 0pt out, please reply to this email to let us know.
Here at RADIO MALL headquarters, this database is a living, breathing thing. Like a small baby, it needs to be changed and fed quite often. We make hundreds of changes every month and the accuracy of this data deteriorates rapidly over time. We spend thousands of dollars annually on updating the info.
LIMITATIONS OF USE
This list is (C) Copyright 2017, The Radio Mall. Your company and its legal subsidiaries may have unlimited in-house use of this list. It is not copy-protected and you may duplicate it for your company's own use. It is licensed to promote one single, company, artist, author, VO person, etc. Please call us if you need a multiple use license. You may not sell, rent, loan, or otherwise furnish it to other entities. The data cannot be posted to a web site or FTP site. It may not be used to promote other companies in any way. In the event of personnel changes, the rights to use this list will be restricted to the individual or company that originally made payment for the list, unless a company provides proof that they reimbursed a former employee for the list. The data may not be reproduced in whole or in part. This data is "seeded" with the addresses of Radio Mall agents to ensure that the list is not being illegally reproduced. You must remove all duplicate e-mail addresses before sending e-mail and use blind carboning (BCC) when you send e-mail. If you're not sure what this means, call us!
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Please inform our data center of any changes or errors in the database. You can call the data center at: 888-757-2688 or 281-554-8646 or email firstname.lastname@example.org.
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