1. Please email me what you'd like to send out in plain text or..html. Plain text will give you a higher delivery rate. Plain text can be designed in Wordpad and saved as a .txt file. If you use Microsoft Word instead, it will trigger more SPAM filters. If you wish to include graphics/logos (see more below) or bold/colored fonts, you will get better results from an .html editor but bear in mind that up to 60 % of email recipients block images.
No matter which method you choose, stay away from lines in all CAPITAL letters. Too many of them will trigger the filters.
2. In the subject line of your email to me, please print what you'd like in the subject line of the email you want me to send.
3. When the stations receive the email, it will appear to have been sent by you. If you want the returns sent to a different email address, please let me know in advance.
4. Call me at 800-759-4561 or 763-522-6256 and make the payment and schedule when you'd like your email sent.
5. When your campaign begins a number of auto-responders will reply to your email account.  You may also receive a few hundred "bouncebacks."  Our previous experience has shown us that many of the bouncebacks are not coming back because they are incorrect addresses.  There are a variety of reasons, including full email boxes and spam filters.  Please do not forward these to us. 

If you get a specific request to remove a station from our email list, please forward it to:
changes@radiomall.com  

Legalities: We are not lawyers, but our understanding of the CAN-SPAM act is that all unsolicited email ads must comply with the following:
1: You must provide a valid return email address.
2. The subject line of your email must make it clear that the email is an ad.
3. Your mailing address must appear in the email. PO Boxes are now acceptable.
4. You must provide an easy way for the person to be removed from your email list.  We believe the following statement would suffice:

To 0pt out, simply reply to this email and let us know.

If you want us to send your email as html, we will add the removal request and have it forwarded to us. We will maintain a suppression list for you.  If at any time you need a copy of this suppression list, we will send it to you at no charge.

Use of images in .html: To use an image, the image MUST be posted to a web site. If it is only a single image, we can do this for you at no charge. For more than one image, please embed the full URL of the image in your .html. Here's an example:
<img src="http://www.yourwebsite.com/images/yourimage.jpg" width="467" height="59" />
Please note that our email campaigns are currently blocked by Clear Channel and CBS and a small percent of stations that use AOL email addresses. We will do what we can, but SPAM filters are better than ever and some campaigns suffer from throughput as low as 37%. That being said, most of our email campaigns are for repeat customers.

To go back to the order page, click here: