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MORNING SHOW WAR COLLEGE: THE COMPLETE AUDIO EXPERIENCE - $99 13 solid hours of actual seminar time!) A message from Dan O'Day: Morning show hosts from ten different countries converged on Hollywood for two intensive days of learning & sharing at our first and only, never-to-be-repeated Morning Show War College.

Here's what you missed:

• Twenty-three different, dynamic Morning Show Success Strategies
• A mind-blowing barrage of Morning Show Internet Strategies 
• Radical (yet easy-to-implement) On-Air Phone Call Tactics
• Comedy-Writing Secrets from Hollywood's most successful comedy writers (CHEERS, THE SIMPSONS, DUCKMAN, etc.)

And you missed it!

The good news: We taped the entire event. And you can get the entire audio record - 13 hours - for 90% less than the price paid by attendees who came from all over the U.S. and Canada...as well as Belgium, Colombia, England, Korea, Latvia, Malaysia, Scotland, and Singapore.

You will experience the entire, information-packed two days just as though you were in the room with us.

"War College was great! Besides the sessions, it was amazing to talk with other radio people from around the world. The info you gave was priceless. Others I talked with seem to feel the same. You have the unique ability to go to the heart of the matter and see and explain what works, why it works."
- Steve Scellick (USA)

"Fabulous! I learned a lot!"
- Graham Mack (England)

"Thanks for a fabulous weekend! Every session was interesting and entertaining. You really do make a difference in the quality of radio throughout the world. The only depressing thing is I've come back to work, listened to our output, and realised what a huge task we have to get things right."
- Jeff Zycinski (Scotland)

"Thanks for a great weekend! All of the information presented will increase my ability to perform a great show! The value of experience and knowledge that was offered was worth double what we paid! Thanks again for a great time and a new beginning!"
- Tom Pantaleo (USA)

Here's just a bare sampling of what you'll learn from your MORNING SHOW WAR COLLEGE tapes...

Are you just "showing up and winging it" every morning? Or, worse yet, following a stale blueprint that makes your show very easy to perform ...but deadly dull for your listeners? You'll learn 23 proven, powerful strategies for achieving morning show dominance in your market!

• Strategy #1: Without this in place, forget it.

   

• Strategy #2: The ultimate secret of CNN's success. And a really dramatic radio example of this principle in action.

   

• Strategy #3: Most morning shows get this wrong...and it shows in their ratings. I'll demonstrate this with a hit movie that disappointed the film studio....I'll show you how Howard Stern has used it very effectively....And I'll share some explicit, crucial tactics for your on-air newsperson.

   

• Strategy #4: Specific, actionable guidelines for on-air teamwork - illustrated with some great audio.

   

• Strategy #5: Most stations and morning shows have never considered this strategy...which hurts them both!

   

• Strategy #6: This is the principle that separates run-of-the- mill, everyday "jocks" from morning superstars. Very few morning shows know this principle...which is why there are so few "superstar" shows. The audio played to illustrate this principle is worth the cost of this entire package! (Including an incredible bit by The Greaseman! ) By the way, if you ever use material from the Internet, you must hear this portion.

   

• Strategy #7: A lack of awareness of this principle (and how to apply it) probably is the downfall of more failed morning shows (and low-rated radio stations) than anything else. Please share this principle with your program director, too!

   

• Strategy #8: A "secret weapon" that you can begin using today! (This one technique will set you apart from everyone else in your market.)

Okay, so by now everyone agrees "the Internet is here to stay." But so far the attempts of most morning shows to use the Internet as a ratings & marketing tool are, well... pathetic. In this session, you'll be given an instant overall understanding of how your show can and should be using the Internet, plus one great idea after another that you can start using immediately - regardless of your budget!

• Stupid linking strategies (the kind employed by most station sites)
• A common, illegal website use. (Does your station do this??)
• How to use your morning show website to get closer to your listeners
• What to stream...and when
• How to make your listeners love getting e-mail from you!
• Radical morning show site content - for the boldest of programs!
• How to use your website to triple the impact of your interviews
• If you talk about sports on your show, a brilliant tactic that you and your audience will love!
• Increasing your cume via Viral Marketing

The telephone is your single most potent weapon in the unending battle for listener loyalty. In this session, you'll learn some daring, unconventional approaches to take home and introduce to your market...including two Advanced Technology techniques that no one in your market is using ...yet! Lots of great audio examples to learn from! AND... The one thing every phone call you air must accomplish! (Once you learn this, the rest becomes easy.)

• Strategy #9: If you're content to float from job to job, market to market, you don't need to know this principle. If you'd prefer to settle down and own mornings in your market, you must do this.

   

• Strategy #10: The secret "key" to winning over your audience. This is not some kind of "feel-good," general principle that you might read in a trade publication. It's an incredibly powerful tool that I've never heard anyone else speak of. I'll explain it to you, and then I'll show you how to begin using it immediately. (One of the few morning jocks who understand this principle, by the way, is Rick Dees. I'll share one of his secrets for exploiting this principle.)

   

• Strategy #11: Frankly, most consultants and PDs do not understand this principle at all...and their ratings suffer as a result. As part of the discussion, you'll learn a vital research principle that most radio people simply don't comprehend...illustrated by a Las Vegas hotel that didn't understand this either and as a direct result is in the process of losing $2 billion!

   

• Strategy #12: After I have explained this to you in detail - and have explained how to apply it on your own show - you'll never again go back to your old way of doing things (unless, of course, you enjoy having much less Time Spent Listening than you deserve).

   

• Strategy #13: An over-riding principle that should dictate everything you do on-air and off-air. Most morning hosts never even think of this. Bad for them, but good for you after you've heard these tapes!

   

• Strategy #14: If you want to increase your Time Spent Listening substantially, this strategy will be invaluable to you. In the long run, it might even make you rich. Illustrated with an eye-opening audio example from Mark & Brian.

   

• Strategy #15: Does your show ever put listeners on-the-air? If so, then this single strategy will triple the effectiveness of your calls! (I also share with you a dozen great examples of how you can begin implementing this strategy immediately!)

   

• Strategy #16: This is the secret shortcut to your listeners' attention and loyalty. Master this strategy, and you'll become virtually invincible to current or future competition! (And no, it's not at all hard to accomplish...once I've explained this strategy to you.)

Morning Show War College is devoted to helping your morning show stand out from the crowd...and no one has had a more distinctive career than Dick Orkin. Whether creating what became the most popular syndicated character in radio history ("Chickenman") or creating radio commercials that are so entertaining that listeners turn the radio UP when they're on, Dick Orkin's success has been built upon a bold combination of creativity and originality. In this remarkably intimate session, Orkin shares with you his own secrets of how to take your private experiences and turn them into powerful entertainment... and, in the process, create radio features that are true benchmarks for your program and your station.

Dick takes you step-by-step through a truly revolutionary system for discovering fresh, completely original characters & comedy...and you'll hear the remarkable results that were achieved by our "live" attendees!

Most radio people who attempt on-air comedy try to make themselves laugh ... but not necessarily their listeners. Your comedy is not being compared only to that of competing morning shows; it's being compared to the hottest TV comedies that your audience watches each night. In this unprecedented session, for the first time ever you'll learn the secrets these comedy masters use to create, edit, and refine original mass-appeal material.

Four of the five panelists were extremely successful major market jocks who relied primarily on humor. In this free-wheeling session, they all give blunt, practical answers to straight questions - even "naming names" when asked for examples of well-known morning hosts whose attempts at comedy are ...well, kind of lame.

• Three radically different approaches to writing with a partner
• How to write funny characters instead of jokes
• How to extend the life of a popular character on your show
• How to freshen up long-running characters to maintain their audience appeal. (Do you think the guy who produced CHEERS for a decade might have some valuable tips for you there?)
• How to "write funny" when under the stress of a deadline
• The easiest, most reliable and most rewarding way to make your listeners laugh

YOUR COMEDY COACHES:

• Ken Levine is one of Hollywood's most honored and most prolific comedy writers. In the 1970s, he was Head Writer for M*A*S*H. In the 1980s, he produced CHEERS. In the '90s, Creative Consultant for FRASIER. Today, Ken continues not only as a hot comedy writer but also as a director of over 40 episodes of TV including FRASIER, WINGS, DHARMA & GREG, JUST SHOOT ME, EVERYBODY LOVES RAYMOND, BECKER, LATELINE, FIRED UP, ENCORE ENCORE, and STARK RAVING MAD. The winner of one Emmy and two Writers Guild Awards, Levine also has written films for stars including Tom Hanks and Michael Douglas.
• Dan O'Day founded two of radio's most successful comedy services: OBITS and O'LINERS. Four major network and syndicated comedy services have come to O'Day for comedy consulting.
• Ron Osborn has been nominated for eight Emmys. His TV credits include CUPID (Executive Producer), DUCKMAN (Creator/ Executive Producer), MOONLIGHTING (Executive Producer), NIGHT COURT (Producer), and MORK & MINDY (his first series, on which he was Story Editor). He and his partner, Jeff Reno, have written movies for George Lucas and Brad Pitt. Just last year, they created a comedy pilot for John Cleese.
• Stevens & Grdnic (Ron Stevens & Joy Grdnic) have performed as major market morning hosts, written for network TV comedies, and released two Grammy-nominated comedy albums. They are partners, with Merrill Barr, in All Star Radio, which syndicates Ron & Joy's produced comedy on more than 450 radio stations.

• Strategy #17: Strategic Contesting - Just minutes ago I heard a radio station that desperately needs to incorporate this strategy into its daily programming. Most on-air contests are lame, unlistenable, and completely ineffective. Your morning show's contests will forever be the exception... once I've taught you this strategy.

   

• Strategy #18: Morning Show Guerilla Tactics (on-air & off) - If you've seen or heard my Building A Winning Morning Show tape, you've heard me talk about a different kind of guerilla tactic; this is not the same as you learned from that tape. These are very different, very easy to accomplish, and extremely powerful! (You can use the techniques I'll reveal to you here...Or you can wait for your competition to use them against you!)

   

• Strategy #19: This strategy is another of Rick Dees' most closely kept secrets...until now. (Multi-million-dollar-a-year comedians understand this strategy, but few radio people do.) No matter what your format, you should be (but probably aren't) doing this.

   

• Strategy #20: Smart Horizontal Promotion - Fact is, almost all morning shows get this completely wrong...and they pay for this mistake with lower ratings. This is a strategy that you can start using on Monday, and you'll produce a larger cume (cumulative audience) beginning on Tuesday!

   

• Strategy #21: A few cutting-edge television programmers have made huge fortunes with this strategy. Radio people? They've been too busy doing the "same old thing" to even be aware this strategy exists. This method will allow you to make a much greater audience impact without creating any more material than you already produce!

   

• Strategy #22: The One Great Secret To Winning The Ratings Game - No, it's nothing "fluffy" like, "Always be prepared." Or, "Always entertain." This is a genuine, masterful strategy that is unrelenting in its ratings effectiveness. I'll explain the strategy, and I'll illustrate it with real-life examples of dominant performers you'll instantly recognize...but who you never realized built their successes on this one strategy!

   

• Strategy #23: Frankly, this last strategy isn't for everyone. It will produce huge dividends for any morning show that follows it....But are you bold enough? Do you have enough ambition, enough self-confidence to try this? Just how "bold" do you have to be? Only enough not to be satisfied with continuing to do the same old things in the same old ways...And smart enough to realize you'll never leapfrog your competition by simply continuing to do the "same ole same ole."

  YOU SAVE $1,900! Morning Show War College attendees averaged $2,000 in out-of-pocket expenses (seminar, travel, hotel). But now you can experience every moment and every piece of information for less than 1/10 what they paid!

  12 Audio Cassettes plus War College Tapes Binder

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