RADIO MALL NONCOMMERCIAL DATABASE DOCUMENTATION

Shortcuts: List of what's in the file (FIELDS.)  Radio formats.  Limitations of use. About market sizes.

The full noncommercial database contains about 4,70 U.S. non-commercial radio stations, and about 2,100 when duplicates are purged. Because of simulcast stations, there are about 3,950 records in the file. Please note that this documentation is also used for smaller selections from the list. If you have any difficulties installing it, call us at 800-759-4561 or 763-522-6256 for tech support. 

BEFORE YOU BEGIN!!!

We strongly suggest you make a back-up copy before trying to import the file. If you're using Excel, you may skip the rest of this paragraph. PLEASE REVIEW THE INSTRUCTIONS FOR YOUR database IF YOU NEED TO IMPORT THIS FILE. For most applications you'll begin by downloading our file to your hard drive. Be sure to note which folder (or directory) you download our file to. Then open your database program. If you have a menu, it probably has a choice marked something like: "CREATE A NEW FILE" or "OPEN A NEW FILE," or "RETRIEVE A FILE." If so, select this option. At some point, there may be an option asking for the SOURCE of the new file, or allowing you to IMPORT data. You may need to enter the number and type of fields in each record (41.) We've made a notation in brackets [ ] to show you how many characters to allow per field. Depending on your database, you may need to structure ZIP field as a character field so the database doesn't delete any zeros at the beginning of an entry.

FIELDS
Name         Type   Length  Decimals  Description  

COMPANY      Character  23       0 Station' call letters
ADDRESS      Character  40       0 Street address or PO Box
CITY         Character  21       0
STATE        Character  2        0
ZIP          Character  10       0 Includes PLUS 4 code
FORMAT       Character  50       0 Station's format i.e. Country, News/Talk, etc. Full list is below. Multiple formats are listed alphabetically.
NOTES        Character  80       0 Includes info on duplicates. Further details below
SIZE         Numeric    6        1 Nielsen Audio MSA markets used for the first 260-290, depending on how many are surveyed. Further details below
MARKET       Character  42       0 The actual name of the market, i.e. Chicago IL
POWER        Numeric    8        0 Power output
FREQ         Character  17       0 Frequency
PHONE        Character  25       0 New area codes now corrected bi-monthly
FAX          Character  13       0 Removed 4/1/16
SATELLITE    Character  17       0 Full-time satellite or automated.
NUMBER       Numeric    5        0 Never-changing serial number used as a key field
DPBC         Character  2        0 Delivery Point for bar-coding
EMAIL        Character  50       0 A general e-mail address
GM           Character  25       0 General Manager's name
EMAILGM      Character  50       0 The E-mail address of the General Manager
PD           Character  25       0 Program Director's name
EMAILPD      Character  50       0 The E-mail address of the Program Director
SM           Character  25       0 Sales Manager's name
EMAILSM      Character  50       0 The E-mail address of the Sales Manager
CE           Character  25       0 Chief Engineer's name
EMAILCE      Character  50       0 The E-mail address of the Chief Engineer
ND           Character  25       0 News Director's name
EMAILND      Character  50       0 The E-mail address of the News Director
MD           Character  25       0 The name of the Music Director
EMAILMD      Character  50       0 The E-mail address of the Music Director
OWNER        Character  42       0 The company that owns or controls the station. Includes pending owners.
WEBSITE      Character  50       0
COUNTY       Character  42       0 The county the station's address is in
LONGITUDE    Numeric    7        2 Degrees/Minutes for the mailing address
LATITUDE     Numeric    6        2 Degrees/Minutes for the mailing address
DISTRICT     Character  2        0 Congressional District
TIME         Numeric    2        0 Time Zone in hours behind Greenwich time
OPS         Character  25       0 Operations Director's name
EMAILOPS    Character  50       0 The Email address of the Operations Director
PRD         Character  25       0 Production Director's name
EMAILPRD    Character  50       0 The Email address of the Production Director
PRM         Character  25       0 The name of the Promotion Director
EMAILPRM    Character  50       0 The Email address of the Promotion Director
HD          Character   1       0 Removed 4/1/16

WARNING ABOUT USE OF PERSONNEL NAMES!

We do the best job we can on the budget we have, but we cannot warrant the accuracy of these names. We still suggest you title-address all of your postal mailings. We have sold to over 7,500 radio stations using title-addressing, so we know it works. Because the postal service allows individuals to file personal change-of-address forms, THE USE OF PERSONNEL NAMES IN A POSTAL  MAILING WILL VOID OUR GUARANTEE OF 99% DELIVERABILITY.

Here's additional information on the data:

FORMAT CODES

AC - Adult contemporary stations
AC (DANCE) - Rhythmic Adult Contemporary
AC (HOT) - Adult contemporary with up tempo music
AC (NR) - Modern AC
AC (SOFT) - Adult contemporary stations with "Lite" formats
AC/B/U - Urban Adult Contemporary and R&B
AMERICANA - A mix of folk, bluegrass and some classic country.
AOR - Album-oriented rock and Active Rock
AOR (AA) - Adult Album Alternative...aka Triple A
AOR (AP) (Album Progressive) Alternative Rock
AOR (CR) - Classic rock
AOR (CMR) - Classic Modern rock
AOR (NR) - New rock or Modern rock
AOR (REL) - Christian Rock
B/EZ - Beautiful music/Easy listening
BLUEGRASS
BLUES
B/U - Black/Urban Hip Hop and Rap
CHR - Contemporary Hit Radio, formerly known as Top 40
CHR (DANCE) - Rhythmic Contemporary Hit Radio
CHR (GOLD) - Classic Hits
CHR (REL) - Christian Top 40
CLAS - Classical
CTRY - Country
CTRY (CLSC) - Classic Country
CTRY (HOT) - New (Top 40) Country
CTRY (REL) - Christian Country
ETH - Ethnic, other than Spanish
GOLD - Oldies
GOSPEL - Gospel Music
JAZZ
MISC - Variety and Block formatting. Usually three or more formats every day.
MOR - Middle of the road. AKA full service
NOST - Adult Standards/Big Band/Nostalgia
N/T - News/Talk
N/T (SPORTS) - All Sports Programming
N/T/SPORTS - News/Talk and some Sports
PRE-TEEN - Programming for children, and hopefully some of their parents.
R&B - Rhythm and Blues
REL - Christian Preaching, Teaching and Inspirational Programming
REL (CC) - Contemporary Christian Music
SPAN - Spanish   Subcategories: NORTENO, RANCHERA, REGIONAL, ROMANTICA, TEJANO, TROPICAL

Commentary: Format definition is not an exact science. Also, be aware that many program director's perceptions of their own format is open to debate. When searching for formats, your filter should be based on CONTAINS instead of EQUALS. If you searched for all records where format equals "N/T" you would miss all the combinations of News/Talk.  When a station has multiple formats, they will be listed in alphabetical order.

MARKET SIZE INFO

For the first 260-290 markets, Nielsen Audio rankings are used. If a radio station located in one city shows up in the rating book of a larger city, its market size is listed with the larger city. If a market size ends with ".1", this means the market size is tied with another market. Many market sizes are listed as "555."  This means the market isn't rated.  Nielsen Audio market sizes DO CHANGE. If you've saved a search or filter using specific size numbers, be sure to confirm that you're getting the same markets when you re-use the filter. 

THE NOTES CATEGORY and DUPLICATE ADDRESSES

All noncommercial stations have a semi-colon (;) in the notes category. This allows you to merge the files and still have the capability of selecting non-commercial stations. If several stations are at the same address with the General Manager, but are not simulcast, we create a separate record for each station and we mark the second station as a "DUPE" and the third station as "DUPE3," etc. This is entered in the notes category. In some cases, there are a large number of dupes at lone address. For example, in the zip code 38803 there are 93 dupes owned by American Family. You do not want to mail them 93 envelopes!  In some cases, there are a large number of dupes at lone address. For example, in the zip code 38803 there are 90 dupes owned by American Family. You do not want to mail them 90 envelopes! In zip code 95765 there are over 200 stations owned by Educational Media Foundation. 
We also keep various notes here, including previous call letters and syndication notes. Most of the codes and info (other than "DUPE") will be of no use to you, but if you are curious about a specific note, please let us know. We also keep a station's previous call letters here. The pound sign ( # ) in this field means the station is owned by a College or University. 

EMAIL ADDRESSES


Please note that you should remove all duplicate Email addresses prior to using this file for those purposes. If you are unsure how to remove them with your software, call us within 30 days of your purchase and we will create customized files for an extra $50. Be sure to use blind carboning (BCC) on all email! If you're not sure what this means, please call us! We are not lawyers, but our understanding of the CAN-SPAM act is that all unsolicited email ads must comply with the following:
1: You must provide a valid return email address.
2. The subject line of your email must make it clear that the email is an ad.
3. Your mailing address must appear in the email. PO Boxes are acceptable.
4. You must provide an easy way for the person to be removed from your email list.  We believe the following statement would suffice:

To 0pt out, please reply to this email to let us know.

UPDATES

Here at RADIO MALL headquarters, this database is a living, breathing thing. Like a small baby, it needs to be changed and fed quite often. We make hundreds of changes every month just in the ADDRESS, CALL LETTER and FORMAT and EMAIL categories. The accuracy of this data deteriorates rapidly over time.

LIMITATIONS OF USE

This list is Copyright (c) 2017, The Radio Mall. Your company and its legal subsidiaries may have unlimited in-house use of this list. It is not copy-protected and you may duplicate it for your company's own use. It is licensed to promote one single company, artist, author, VO person, etc. Please call us if you need a multiple-use license. You may not sell, rent, loan, or otherwise furnish it to other entities. It may NOT be used to mail or e-mail another company's materials or fliers. It may NOT be posted on a web, FTP site, or file-sharing folder. It may not be used to promote other companies in any way. In the event of personnel changes, the rights to use this list will be restricted to the individual or company that originally made payment for the list, unless a company provides proof that they reimbursed a former employee for the list. The data may not be reproduced for resale in any form or posted to a web site. There are hundreds of duplicate e-mail addresses in this file.  You agree to remove all duplicates before e-mailing and to use blind-carboning (BCC.) Please contact us if you don't know what this means. This data is "seeded" with the addresses of Radio Mall agents to ensure that the list is not being illegally reproduced. If you have any questions about these restrictions, please write us at: 2412 Unity Ave. N., Minneapolis, MN 55422-3450 USA or email info@radio-mall.com.

Help us keep up-to-date!

Please let our data center know about any changes or errors in the database. You can call them at 888-757-2688.

Commercial US Radio and US Television radio lists are also available.

To order by phone, please call 800-759-4561 or 763-522-6256.

You can click here to email us: info@radio-mall.com

Radio Mall, 2412 Unity Ave. N, Minneapolis, MN 55422-3450 USA

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