RADIO MALL CHRISTIAN RADIO STATION DATA BASE DOCUMENTATION
This data base contains over 2800 commercial and non-commercial religious radio stations in the USA and its possessions. Because of simulcasts, there are about 2,700 records in this file and about 1740 unique addresses. We guarantee this list can be run on your system. If you have any difficulties installing it, call us at 763-522-6256 or 800-759-4561. If you received a file called "REL.TEX," it is an ASCII comma-delimited file. If you received a file called "REL.DBF," it is a dBase file. If you received an Excel file you can skip the next paragraph.
BEFORE YOU BEGIN!!!
PLEASE REVIEW THE INSTRUCTIONS FOR YOUR DATABASE IF YOU NEED TO IMPORT THIS FILE. For most applications you'll begin by downloading our file to your hard drive. Be sure to note which folder (or directory) you download our file to. Then open your data base program. If you have a menu, it probably has a choice marked something like: "CREATE A NEW FILE" or "OPEN A NEW FILE," or "RETRIEVE A FILE." If so, select this option. At some point, there may be an option asking for the SOURCE of the new file, or allowing you to IMPORT data. You may need to enter the number and type of fields in each record (43.) We've made a notation in brackets [ ] to show you how many characters to allow per field. Depending on your data base, you may need to structure ZIP and ZIP+4 as character fields so the data base doesn't delete any zeros at the beginning of an entry. The field lengths are in brackets [ ].
There are 43 fields for each record. They are:
Name Type Length Decimals Description COMPANY Character 23 0 Call Letters ADDRESS Character 40 0 CITY Character 21 0 STATE Character 2 0 ZIP Character 10 0 Includes PLUS 4 code FORMAT Character 50 0 Station's format i.e. Country, News/Talk, etc. See full list below. NOTES Character 80 0 Includes info on duplicates. More details below. SIZE Numeric 6 1 Nielsen Audio MSA markets used for the first 270-300, depending on how many markets Nielsen Audio surveys. Further details below MARKET Character 42 0 The actual name of the market, i.e. Chicago IL POWER Numeric 8 0 Power or the highest power output if simulcast FREQ Character 17 0 Frequency PHONE Character 25 0 FAX Character 13 0 N= non-dedicated fax line E= E-FAX which may be in different area code SATELLITE Character 17 0 Full-time satellite or automated. PHONE Character 25 0 NUMBER Numeric 5 0 Never-changing serial number used as a key field DPBC Character 2 0 Delivery Point for bar-coding EMAIL Character 50 0 A general email address. More details below. GM Character 25 0 General Manager's name EMAILGM Character 50 0 The Email address of the General Manager PD Character 25 0 Program Director's name EMAILPD Character 50 0 The Email address of the Program Director SM Character 25 0 Sales Manager's name EMAILSM Character 50 0 The Email address of the Sales Manager CE Character 25 0 Chief Engineer's name EMAILCE Character 50 0 The Email address of the Chief Engineer If the station is using a contract engineer and has no engineer onsite, this field will be blank ND Character 25 0 News Director's name EMAILND Character 50 0 The Email address of the News Director MD Character 25 0 The name of the Music Director EMAILMD Character 50 0 The Email address of the Music Director OWNER Character 42 0 The company that owns, controls or is about to buy the station. WEBSITE Character 50 0 COUNTY Character 42 0 The county the station's address is in LONGITUDE Numeric 6 2 Degrees/Minutes for the mailing address LATITUDE Numeric 7 2 Degrees/Minutes for the mailing address DISTRICT Character 2 0 Congressional District TIME Numeric 2 0 Time Zone in hours behind Greenwich time OPS Character 25 0 Operations Director's name EMAILOPS Character 50 0 The Email address of the Operations Director PRD Character 25 0 Production Director's name EMAILPRD Character 50 0 The Email address of the Production Director PRM Character 25 0 The name of the Promotion Director EMAILPRM Character 50 0 The Email address of the Promotion Director HD Character 1 0 An "X" in this field indicates the station is broadcasting in HD. More details below.
AC (DANCE) - Rhythmic Adult Contemporary
AC (HOT) - Adult contemporary with up tempo music
AC (NR) - Modern AC
AC (SOFT) - Adult contemporary stations with "Lite" formats
AC/B/U - Urban Adult Contemporary and R&B
AH Adult Hits (Jack-type format)
AMERICANA - A mix of folk, bluegrass and some classic country.
AOR - Album-oriented rock and Active Rock
AOR (AA) - Adult Album Alternative...aka Triple A
AOR (AP) (Album Progressive) Alternative Rock
AOR (CR) - Classic rock
AOR (CMR) - Classic Modern rock
AOR (NR) - New rock or Modern rock
AOR (REL) - Christian Rock
B/EZ Beautiful music/Easy listening
B/U Black/Urban Hip Hop and Rap
CHR Contemporary Hit Radio, formerly known as Top 40
CHR (DANCE) - Rhythmic Contemporary Hit Radio
CHR (GOLD) - Classic Hits
CHR (REL) - Christian Top 40
CTRY (CLSC) Classic Country
CTRY (HOT) New (Top 40) Country
CTRY (REL) Christian Country
ETH Ethnic, other than Spanish
GOSPEL Gospel Music
MISC Variety and Block formatting. Usually three or more formats every day.
MOR Middle of the road. AKA full service
NOST Adult Standards/Big Band/Nostalgia
N/T (SPORTS) All Sports Programming
N/T/SPORTS News/Talk and some Sports
PRE-TEEN Programming for children, and hopefully some of their parents.
R&B Rhythm and Blues
REL Christian Preaching, Teaching and Inspirational Programming
REL (CC) Contemporary Christian Music
SPAN Spanish Subcategories: AH (Adult Hits), NORTENO, RANCHERA, REGIONAL, ROMANTICA, TEJANO, TROPICAL
MARKET SIZE INFO
For the first 270-300 markets, Nielsen Audio rankings are used. If a radio station located in one city shows up in the rating book of a larger city, its market size is listed with the larger city. If a market size ends with ".1", this means the market size is tied with another market. Many market sizes are listed as "555." This means the market isn't rated. Nielsen Audio market sizes DO CHANGE. If you've saved a search or filter using specific size numbers, be sure to confirm that you're getting the same markets when you re-use the filter.
THE NOTES CATEGORY
If several stations are at the same address with the same
General Manager, but are not
simulcast, we create a separate record for each station and we mark the second
station as a "DUPE" and the third station as
"DUPE3," etc. This is entered in the notes category. However, because
this file contains only religious stations, you should ignore the "dupe" designation.
Some Christian stations are part of a chain of stations that may include secular
formats. Because those formats have been removed from this list a station marked
"dupe" on this list may or may not be the only one at that
some cases, there are a large number of dupes at lone address. For example, in
the zip code 38803 there are 90 dupes owned by American Family. You do not want
to mail them 90 envelopes! In zip code 95765 there are over 200 stations owned
by Educational Media Foundation.
We also keep various notes here, including info on format and call letter changes. Most of the codes and info (other than "DUPE") will be of no use to you, but if you are curious about a specific note, please let us know. We also keep a station's previous call letters here.
Here at RADIO MALL headquarters, this data base is a living, breathing thing. Like a small baby, it needs to be changed and fed quite often. We make hundreds of changes every month just in the ADDRESS, CALL LETTER and FORMAT categories. The accuracy of this data deteriorates rapidly over time. If you mail to this list the week you get it, you should get fewer than 1% returns. If you mail to this same list (without updating it) 12 months from now, you'll probably be looking at 7% returns. The format accuracy will be even less and many of the call letters will be wrong. We've priced our updates so they will usually cost you less than the wasted postage, printing and address correction fees you will pay for using the wrong addresses. And you'll save hours of data entry time, too. We suggest you obtain an update before each large mailing (but never more than one a month.) If you plan on updating the info yourself, be sure every piece you mail contains an "CHANGE SERVICE REQUESTED" endorsement. The fine folks at the postal service's mailing requirement's department will be glad to explain the different needs for First Class and bulk mailings. For example, if you mail by bulk mail without this endorsement, and the address is wrong, they will throw your piece in the garbage. We spend hundreds of dollars on address corrections, and it keeps our lists accurate. In summary, whether you purchase our updates, or do it yourself, it REALLY MUST BE DONE!
FAX AND EMAIL ADDRESSES
Please note that you should remove all duplicate FAX and E-mail addresses prior to using this file for those purposes. There are hundreds of stations that share the same FAX line with their sister stations. In some cases one FAX number is shared by 10 or 12 stations and you do not want to send them 12 copies of the same FAX. If you are unsure how to remove them with your software, call us within 30 days of your purchase and we will create customized files for an extra $50.�Unsolicited FAX advertising may be contrary to FCC law and other laws. Press releases are currently legal.�Also note that there can be duplicate e-mail addresses within one station.� At smaller stations, one person often wears several hats. If the GM is also the SM and PD, that e-mail address will appear 3 times in one record. If it's a cluster of 5 stations, that e-mail address will appear 15 times. We do not recommend sending 15 e-mail messages to the same e-mail address! Be sure to use blind carboning (BCC) on all e-mail! If you're not sure what this means, please call us! We are not lawyers, but our understanding of the CAN-SPAM act is that all unsolicited e-mail ads must comply with the following:
1: You must provide a valid return e-mail address.
2. The subject line of your e-mail must be honest. If it's and ad, please make that clear in the subject line.
3. Your physical mailing address must appear in the e-mail.
4. You must provide an easy way for the person to be removed from your e-mail list. We believe the following statement would suffice:
To be removed from our e-mail list, simply reply to this e-mail with the word "REMOVE" in the subject line.
Many stations are now broadcasting high-definition digital content. If a station is broadcasting in HD, there will be an "X" in the HD field. If they are merely simulcasting their existing analog signal, there will still be an "X" in the HD field to indicate this but their call letters will appear without the HD designation. If they have a secondary channel with different programming, that station is listed separately and noted as KQRS FM HD-2 (for example) or in the case of a third channel, KTLK FM HD-3 (for example).
WE'RE CASS CERTIFIED!!!
If you need the CASS certification sheet, send us your FAX number and we'll get it to you. If you plan on bar-coding your mail, you'll still need special software to do so. You or your mailing house will also have to sort the mail according to the latest postal regulations. The reward is that you can mail to this list at reduced postage rates if you jump through a few more hoops. We reluctantly recommend MyMailList� and Postage Saver available through www.amazon.com. It doesn't do everything we'd like it to, but it's the least expensive solution out there (under $50), and makes the mail easy to sort. We're using a $2000 a year program (Mailer's+4 800-800-MAIL) which also updates area codes 6 times a year.
LIMITATIONS OF USE
This list is Copyright (C) 2017, The Radio Mall. Your company and its legal subsidiaries may have unlimited in-house use of this list. It is not copy-protected and you may duplicate it for your company's own use. You may not sell, rent, loan, or otherwise furnish it to other entities. It may NOT be used to promote other companies in any way. In the event of personnel changes, the rights to use this list will be restricted to the individual or company that originally made payment for the list, unless a company provides proof that they reimbursed a former employee for the list. The data may not be reproduced for resale in any form or posted to a web site or FTP site.. This data is "seeded" with the addresses of Radio Mall agents to ensure that the list is not being illegally reproduced. If you have any questions about these restrictions, please write us at: 2412 Unity Ave. N., Minneapolis, MN 55422.
COMMERCIAL U.S. RADIO AND U.S. TELEVISION LISTS ARE ALSO AVAILABLE. TO ORDER BY CREDIT CARD, PHONE OR FAX 763-522-6256 or 800-759-4561.
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